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Gestão Empresarial

Conteúdos Programáticos

Contents:
Strategic Management, Leadership and Innovation
  • Business strategy and competitive advantage
  • Change management and innovation
  • Leadership and team development
  • Emotional intelligence in management
  • Global competitiveness and strategic vision

 

International Management
  • Business and international contexts
  • Internationalisation strategies
  • International business management
  • Competitiveness in global markets
  • Management of international operations

 

Customer Focus and Value Creation
  • Fundamentals of digital transformation
  • Artificial intelligence and business applications
  • Digital culture and leadership
  • Technology, processes and people

 

Digital Transformation and Artificial Intelligence
  • Fundamentals of digital transformation
  • Artificial intelligence and business applications
  • Digital culture and leadership
  • Technology, processes and people

 

Finance for Management
  • Financial statements and economic analysis
  • Investment and financing appraisal
  • Management accounting and cost control
  • Management control and performance evaluation
  • Financial decision-making

 

Marketing and Commercial Management
  • Marketing in the 21st century
  • New trends and consumer behaviour
  • Services marketing
  • Value creation and differentiation
  • Growth and competitiveness strategies

 

Leadership, Communication and Negotiation

  • Managing high-performance teams
  • Adaptive and situational leadership
  • Interpersonal and organisational communication
  • Conflict management
  • Feedback and psychological safety
  • Impactful negotiation

Innovation and Creativity
  • Fundamentals of innovation
  • Creativity techniques
  • Creative problem-solving
  • Identifying opportunities
  • Implementing innovative solutions


Information Systems and Technology

  • Information systems in organisations
  • Cloud computing
  • Business systems (ERP and CRM)
  • Emerging technologies
  • Technological transformation


Cybersecurity

  • GDPR and NIS2
  • Key threats and cyberattacks
  • Vulnerability management
  • Authentication and access control
  • Data and infrastructure protection


Entrepreneurship and Business Plans

  • Fundamentals of entrepreneurship
  • Identifying business opportunities
  • Business models
  • Developing business plans
  • Presenting and validating projects
  • Business-focused mentoring project
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Marta Vieira 3826

Mais informações

Contacte o nosso Program Advisor para esclarecimentos e aconselhamento adicional.